The ad server market size is expected to grow at a CAGR of 5.2% over the forecast period (2021-2027). Ad Server is a software platform that enables a range of solutions for advertising businesses, namely media or advertising, campaign planning, buying and selling inventory. This further includes advertising operations such as trading or physically inserting an advertisement in the media, targeting an advertisement to a specific geographic location or targeted audience, automatically modifying an advertisement for better impact, and tracking or measuring and reporting on an advertising campaign.
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Factors affecting the ad server market over the forecast period
Advertisements basically help in the promotion and expansion of business, new products, offers and others and are very effective in increasing publicity through televisions, radios, internet and others. With the growing number of companies and businesses across the world, the demand for ad servers is expected to increase over the forecast period.
The rapid penetration of internet and digital marketing is expanding online advertisements and thus fueling the growth of the ad server market across the globe. Advertising sometimes leads to misleading information, which slows down the growth of the ad server market.
Impact of COVID-19 on the Ad Servers Market
The outbreak of the COVID-19 pandemic will have a significant effect on the ad server market. Due to the global outbreak of COVID-19, the business operations of retailers and manufacturing hubs have been adversely affected, which in turn has driven the growth of the online distribution channel for essential goods. Various retailers around the world have moved to the brick-and-click model from the brick-and-mortar model. This, in turn, has increased the online advertisements of websites, driving the growth of the ad server market. Therefore, considerable growth in the Ad Servers market value can be expected in 2020, considering the economic impact of the COVID-19 pandemic on the Ad Servers industry.
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The report outlines the study of the global ad server market based on type, deployment model, and end-user.
Based on Type, the Ad Servers market is segmented into-
- Publisher ad servers
- Advertiser ad servers
On the basis of deployment model, the ad server market is segmented into –
Based on end-user, the ad server market is segmented into-
- Transport and logistics
- Consumer goods and distribution
- Media and Entertainment
Ad Servers Market Regional Outlook
The ad server market has been segmented into five geographical regions: North America, Asia-Pacific, South America, Europe, Middle East and Africa. In 2020, North America held the largest share of the global ad server market, followed by Europe and Asia-Pacific. It is further estimated that North America will dominate the ad server market over the forecast period. Additionally, Asia-Pacific is expected to project the highest CAGR in the global market during the forecast period.
Leading competitors in the Global Ad Servers Market include
The ad server market is highly fragmented, with the presence of a large number of smaller players across the globe. Leading Ad Servers Market players operating in the global market include-
- Adobe Systems Inc.
- Amazon.com Inc.
- Comcast Company
- Criteo AG
- Facebook, Inc.
- Google LLC
- Index Exchange Inc. (USA)
- MediaMath, Inc.
- OpenX Technologies Inc.
- Oracle Corporation
- PubMatic inc.
- Salesforce.com, Inc.
- The Rubicon Project
- The trading post.
The Ad Servers Market report provides an in-depth analysis of macroeconomic factors and market attractiveness of each segment. The report will include an in-depth qualitative and quantitative assessment of the industry/regional outlook with the presence of market players in the respective segment and region/country. The information concluded in the report includes the entries.
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The Ad Servers Market report covers comprehensive analysis on
- Market Segmentation and Regional Analysis
- 10 year market size
- Price analysis
- Supply and demand analysis
- Product life cycle analysis
- Porter’s Five Forces and Value Chain Analysis
- Analysis of developed and emerging economies
- PEST analysis
- Factor analysis of the market and forecasts
- Opportunities, risks and market trends
- Conclusion and recommendation
- Regulatory landscape
- Patent Analysis
- Competition Landscape
- More than 15 company profiles
Regional analysis of the ad server market includes
- North America (United States, Canada, Mexico)
- South America (Brazil, Argentina, Colombia, Peru, Rest of Latin America)
- Europe (Germany, Italy, France, UK, Spain, Poland, Russia, Slovenia, Slovakia, Hungary, Czech Republic, Belgium, Netherlands, Norway, Sweden, Denmark, Rest of Europe)
- Asia-Pacific (China, Japan, India, South Korea, Indonesia, Malaysia, Thailand, Vietnam, Myanmar, Cambodia, Philippines, Singapore, Australia and New Zealand, Rest of Asia-Pacific)
- The Middle East and Africa (Saudi Arabia, United Arab Emirates, South Africa, North Africa, Rest of MEA
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Ad Server Market Target Audience
- Investors and consultants
- Technology Solution Providers
- Government agencies
- Software developers
- Advertising Agencies
- Independent Software Vendors (ISVs)
- Cloud service providers
- Advertising Platform Providers